OSU’s new hue debuts as a “Bluetiful” crayon

Published September 18, 2017

Crayola announced the arrival of the new crayon color “Bluetiful,” which will soon appear in the company’s classic 24-count box. The name was selected by Crayola fans via an online vote that originally had more than 90,000 entries, and it beat out other finalists, “Dreams Come Blue,” “Blue Moon Bliss,” “Reach for the Stars,” and “Star Spangled Blue.” It will replace the yellow “Dandelion” crayon and become the sixth shade of blue in the 24-pack. Crayola’s announcement of the new color has been the subject of numerous articles and news stories recently, but the history and potential applications of the new pigment are equally interesting.

“Bluetiful” originated from a brilliant, novel pigment accidentally discovered by researchers from Oregon State University (“OSU”) while heating up chemicals in an attempt to find a new, high-efficiency material that could be used in electronic applications. They instead discovered a dazzling blue compound that they call “YInMn Blue,” after the elements yttrium, indium, and manganese that make up the compound. In addition to being beautiful, YInMn is extremely stable, exhibits high absorbance in the UV region, and has high reflectivity in the near-infrared region when compared to currently-used Cobalt Blue pigments. Because of these characteristics, OSU and its partners are currently exploring the efficacy of YInMn in a number of commercial uses, including exterior applications where it may reduce surface temperatures, cooling costs, and energy consumption.

Gillian Gardner, a patent agent at Klarquist, worked with the OSU research team in patenting their invention. See Klarquist’s earlier post on this amazing discovery: “In a sea of orange, Oregon State University finds blue” for more details.


Posted on 9/18/2017 by Caleb Hall & Jake Weiss